You’re not even supposed to be here. But here you are… a witness to another powerful message from Nike and LeBron James. This time, James narrates a series of shots devoted to an overarching theme of overcoming adversity.

The best part about this Nike ad is that it works on multiple levels. Even though it focuses on sports-related imagery, the message can translate to anyone. Everyone has had someone tell them they aren’t good enough, whether you’re an athlete or not. You’re not supposed to be here resonates with so many aspects of human life and Nike brings it to life through this very simple storytelling.