A SPORT AS OLD AS TIME
Games like soccer have an undeniable history and one that is infused into our very DNA. And just like most humans love competitive sports, we love the interesting marketing efforts that connect them to brands.
At Speaking Human, we’ve covered soccer (or football) advertising over the years that made us laugh, cry, and oftentimes inspired us to be better versions of ourselves. Check out the efforts below and let us know your favorite(s).
England Celebrates Its Lionesses in a Very Literal Way
The England Lionesses are celebrated ahead of the 2023 Women’s World Cup.
LEGO’s Play Unstoppable Campaign Kicks Off, Literally
LEGO teams up with soccer stars like Megan Rapinoe to show off what can be achieved with play in LEGO Play Unstoppable campaign.
AdWatch: NIKE | NIKE FC Presents the Footballverse
In this ad by Nike we get to see their secret lab in which they are working on a way to end the debate of who the best soccer player is. With an all star line up of pro’s can the debate be answerd?
AdWatch: FRITO-LAY | Is it Called Soccer or Football
Are they playing football or soccer? Peyton Manning and David Beckham solve the debate once and for all as they promote chips for the Fifa World Cup!
The Future of Summer Sports
Baseball, soccer, tennis, and golf are all popular summertime sports today, but could an innovative new sport come along and own the sunny season?
Beats by Dre Paints a Mural in Manchester
Beats by Dre celebrates the positive impact Manchester player Marcus Rashford has on and off the field.
Uber Hails U.S. Women’s Soccer in New Ad Series
Riding the wave of excitement for the USWNT’s second straight World Cup, this promotion takes the game on the road.
Powerade Fuels Future Female Athletes with Crystal Dunn Ad
The beverage brand invites young women to “See the Power. Be the Power.”
AdWatch: Uber | The 5 Star Uber Skills With Indi Cowie
Uber teams up with U.S. soccer star Indi Cowie to show off their driving app and her soccer skills in this 5-star commercial.
AdWatch: Nike | Dream Further
Nike introduces the new generation of women’s soccer players to their limited edition female-inspired jerseys in this exhilarating commercial.
Geico Is Still Celebrating This Hilarious Commercial
This ad takes the soccer slide to ridiculously lengthy extremes.
Gatorade Celebrates Soccer’s Greatest in ‘Heart of a Lio’
Released for the 2018 World Cup, this animated short film tracks the journey of soccer star Lionel Messi.
AdWatch: GEICO | Longest Goal Celebration Ever
Geico took the soccer slide to ridiculously lengthy extremes in this ad.
Bitmoji Teams Up with Nike & Adidas for World Cup
Bitmoji continues to monetize their platform by promoting Nike and Adidas kits for the World Cup.
Episode 32: The 2014 Awesome Awards
We rewind through the labyrinth of 2014, dodging soccer balls, ice buckets and Ebola to uncover all that was awesome in marketing this year.
AdWatch: Beats By Dre | The Game Before The Game
Get ready for game day with Beats by Dre.
AdWatch: Adidas | Equipo & Partido
Who would be on your dream soccer team?
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