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USING A.I. IN MARKETING
AI Keeps Evolving
The use of artificial intelligence (AI) in advertising has evolved significantly over time, shaped by advancements in technology and changing market needs. We’ve covered some interesting developments on Speaking Human. Check some of them out below and sign up for our weekly emails to get more pop culture and entertainment like this in the future.
Speaking Human
While these short promos for Speaking Human playfully mock the trend of using AI visuals, we firmly believe in keeping it human when delivering your brand message.
A TIMELINE OF ARTIFICIAL INTELLIGENCE
1956
The term “artificial intelligence” is coined at the Dartmouth Conference. Early AI focuses on problem-solving and logic but has no direct connection to advertising.
1960–1979
Computer systems like IBM’s 701 analyze large datasets for businesses, setting the stage for data-driven decision-making.
1980-1989
Expert systems, early forms of AI, are developed to simulate human decision-making. Companies use these for market research and customer segmentation. Databases begin driving targeted marketing, laying the groundwork for personalized advertising.
1990-1999
1994: The first banner ad appears online. Early algorithms analyze basic user behaviors to optimize ad placement.
Late 1990s: Recommendation engines emerge (e.g., Amazon), utilizing basic machine learning for targeted suggestions.
2000-2009
The rise of big data allows advertisers to collect and analyze vast amounts of consumer information. AI tools begin integrating into digital ad platforms.
2002: Google launches AdWords, using algorithms to deliver relevant ads based on keywords.
2006: Facebook introduces ads based on user-provided data, leveraging early AI for targeted campaigns.
2010-2019
Machine learning advances enable predictive analytics, programmatic advertising, and real-time bidding (RTB) for ad placements.
2011: IBM’s Watson demonstrates the power of AI, influencing industries like advertising with its natural language processing capabilities.
2013: Facebook rolls out “Lookalike Audiences,” using AI to expand targeted advertising.
2014: Programmatic advertising becomes mainstream, allowing automated ad buying through AI-powered systems.
2017: Chatbots powered by AI become common in advertising, enhancing customer interaction and data collection.
2018: AI-driven tools like Adobe Sensei and Google Marketing Platform revolutionize creative optimization and data analysis.
2020-2024
2020: The pandemic accelerates digital transformation, increasing reliance on AI for dynamic ad targeting.
2021: Generative AI tools (e.g., OpenAI’s GPT models) are adopted for content creation, enabling automated ad copy and campaign ideas.
2023: AI tools like DALL·E and MidJourney become popular for generating visual content, pushing creativity in advertising to new levels.
BRANDS USING A.I.
We explore what major brands are up to, so it’s no surprise that some of the biggest advertisers are leveraging artificial intelligence in their marketing strategies.
Weekly Buzz: Moxie the AI Robot and Zevia’s Real Holiday Ad
This week the BUZZ features Moxie the AI Robot and Zevia’s Real Holiday Ad.
Moxie Goes MIA: The Rise and Fall of a Friendly AI Face
The pint-sized robot buddy Moxie, designed to keep kids company with its expressive face and conversational charm, is being powered down for good.
AdWatch: AIRBNB | Santastrophe
As it turns out from this ad spot from Airbnb, hotels are Santa proof, so Airbnb suggests to stay in one of their places to do Santa a solid this holiday season.
Weekly Buzz: AI Coca-Cola, PEPSI Chases & McD’s NFTs
This week the BUZZ features AI Coca-Cola, PEPSI Chases & McD’s NFTs.
Amazon’s AI Video Tool For Small Businesses
Amazon employs the power of AI to improve the quality of small business listings on their site with a brand new AI Video Generator.
AdWatch: Palo Alto Networks | This Is Precision AI “Origin”
This ad spot from Palo Alto Networks features Keanu Reeves, and they promote their precision AI through a clever movie trailer like experience
The Power of AI-Upscaling Channeled Through the 90’s
Samsung touts their AI-Upscaling capabilities by creating their own 90’s sitcom to upscale.
DiGiorno’s Uses AI to Pick Up the Slack
The DiGiorno’s Pizza Rescue Program uses AI learning to provide coupons to customers who have discovered the perils of delivery.
The Million Dollar AI Whopper Contest
Burger King lays down a $1 million prize for the lucky fan who can create the best fictional Whopper with AI art.
Tropicana Drops the “AI” From Their Title
The least expected contestant in the AI war takes the field. Tropicana. Yep, the orange juice.
AdWatch: HARDEES | UnAimaginable
What do you think of AI? Do you fear it, or do you think we should embrace it? Don’t worry, it can’t hear your thoughts, yet. It also seems A.I. can’t imagine what a Hardees Superstar burger looks like in real life.
