The only difference between a comedy and tragedy is perception. Sure, it is unfortunate when everything that could go wrong does go wrong, but isn’t that also a little funny? It looks like Audible subscribes to that philosophy, showing off that idea in their ad titled “Laugh Through It”.

The spot features a woman whose car breaks down on the side of the road, and then giggles as her situation grows increasingly worse. At each step of the way, she seemingly laughs at her misfortune, eventually revealing that throughout the ordeal she was listening to comedy programming from Audible on her headphones. And this begs the question; what could she be listening to that is so funny that she laughs through it all? It’s that genius marketing that leads us to find out.