Let’s stop for a minute and recognize the LEGO brand for its ability to go from nearly bankrupt to the “most powerful brand in the world” – beating out Ferrari in 2015. It took considerable effort and foresight to build this brand into what it is today, and we salute you!

The most recent effort is another example of the sheer brilliance the marketing team at LEGO has shown in recent years. The exposure it has created for the toy line, along with a viral pump on social media is delivering something that every brand is after these days—eyeballs.

Which brings us back to the real story and how LEGO master builders were actually able build a full-size, drivable replica of the Bugatti Chiron. It’s something spectacular to say the least.

What do you think?