Little Caesars Webs the Streets With Cheese and Pepperoni

Little Caesars’ collaboration with Sony Pictures brings fans the new Webberoni Pizza—and an immersive recreation of Peter Parker’s apartment.

Pizza, Pizza—and Webs!

Founded in 1959, Little Caesars has spent more than six decades building its reputation on hot, convenient, and affordable pizza. From operating the Little Caesars Love Kitchen, which serves communities in need, to popularizing value-focused offers, the company has consistently worked to make pizza accessible.

Now, the brand is tapping into the excitement surrounding Sony Pictures’ Spider-Man: Brand New Day. The collaboration introduces the limited-time Webberoni Pizza, featuring a web of shredded pepperoni and toasted cheese, alongside an experiential event designed to immerse fans in Spider-Man’s world.

Home Sweet Home

For one day only, Little Caesars transformed Brooklyn’s Greenpoint Terminal Warehouse into a recreation of Peter Parker’s apartment. The interactive space featured hidden Easter eggs, references to the Spider-Man universe, and plenty of photo opportunities—all while naturally incorporating Little Caesars and its products into the experience.

After exploring the apartment and uncovering its secrets, visitors were greeted by the aroma of fresh, hot pizza and invited to try the new Webberoni Pizza. The product’s name and web-inspired toppings cleverly connected the Little Caesars brand with the upcoming movie.

Content creators and influencers were also invited to showcase the limited-time experience to their audiences. Their coverage allowed the activation to travel far beyond the walls of the Brooklyn warehouse, giving fans at home an opportunity to join the excitement surrounding Spider-Man: Brand New Day.

Marketing Takeaway

Rather than limiting the collaboration to a themed pizza, Little Caesars created an interactive experience that gave fans a memorable way to engage with both brands.

The campaign combined experiential marketing, influencer partnerships, themed packaging, collectible posters, and a movie tie-in to reach audiences across multiple channels. Its creator-led content extended the pop-up’s reach, while the in-person experience rewarded fans with photo opportunities, hidden details, pizza samples, and an early glimpse into the world of the highly anticipated film.

Most importantly, the activation remained consistent with Little Caesars’ brand identity. By pairing an affordable menu item with an accessible fan experience, the company turned a promotional partnership into a cultural moment—one designed to generate excitement, encourage social sharing, and deepen its connection with a new generation of customers.