Originally a standout ad style for the brand back in the days of the iPod, the silhouette ad series has long been a way for Apple to promote a variety of music and audio features of its many devices. This time, Apple is using the iconic silhouette ad to tout the spatial audio functionality of its AirPods. Delivering the star power of Harry Styles, it’s a catchy little spot and fits nicely with the other commercials in the series.