This week we wanted to highlight a very underrated brand. It’s one that seems to have fallen under the radar in recent years, but makes us nostalgic about our childhood. It’s thicker than the leading brand, and is just as sweet. It’s buttery and it complements your waffles, pancakes and french toast. Can you guess the brand?

If you answered Mrs. Butterworth’s, you won yourself some brand points.

Mrs. Butterworth’s maple syrup has been around since 1961 and has delighted children of every generation since her debut. We pick up Mrs. Butterworth’s when we shop and our kids ask for the brand by name. That’s sweet and positive brand equity at its finest.