Omega Timing, the official timekeeper of the Olympics since 1932, showed its love for the Tokyo Olympics. Beautifully utilizing split screen, Omega’s ad spot plays images invoking the Olympics and Japanese culture side-by-side. Each image melds into its counterpart, forging a sense of connection between the two. Omega’s ad is a demonstration of marketing becoming art and words can hardly do it justice. Check it out and let us know which split screen was your favorite. We’re big fans of the pole-vaulting fireworks.

To read more about the 2021 Tokyo Olympics, click here.