Life is not always a trip down an easy street. Sometimes you hop aboard the struggle bus. The common expression to describe hard times is a favorite amongst college students, especially when exams roll around. That is why Pizza Hut has decided to create a literal struggle bus and tour the nation to ease the worries of these students. This experiential brand effort involves a big red bus filled with pizza and comfort that will provide young adults with a unique method to unwind. 

Aboard the Struggle Bus are the hosts of “U UP?”, a humorous podcast that can bring some comedy to the challenges of college life. Experiential marketing efforts like this have come back into style as pandemic restrictions have been eased, and the value is apparent. College students are one of the biggest demographics for Pizza Hut, and connecting with them in a time of need creates a great image for the brand. How about you? Could you use a Struggle Bus on your doorstep?