SPEAKING HUMAN

BUZZ FOR YOUR BRAIN

POM Wonderful is Getting Rid of Your Worry Monster

POM Wonderful is Getting Rid of Your Worry Monster

The Wonderful Company is no stranger to beautifully strange advertising. They’ve been at the heart of a few unusual and interesting efforts that we’ve covered on Speaking Human in the past, including POM Wonderful’s man who was “impaled by a dolphin” ad and the Wonderful Pistachios “Put a smile on your snack face” ad series.

More recently, the company developed a new campaign that features out-of-work worry monsters. In the series, POM Wonderful is at the heart of why the monsters are jobless. The spots are centered around a manic monologue from each worry monster as they describe how their human companions aren’t affected by their anxiety-inducing rants, all after drinking the wonderfully healthy pomegranate juice.

In addition to the ad spots, POM Wonderful has a landing portal that supports the effort. The site delivers an experience where the worries that plague our human existence are showcased by some depressed-looking monsters. One might go as far as feeling sorry for these sad looking creatures whose jobs have been eliminated by POM Wonderful and its ability to make us #CrazyHealthy.

What do you think of this monster-themed campaign by POM Wonderful—and do you think the antioxidant will get rid of your worry monster?

  • SOURCE: POM Wonderful
  • BRANDS: POM Wonderful
  • WHY YOU WILL LOVE IT: Because you fight anxiety too and want to get rid of your own personal worry monster.

What is BUZZ?

The team has curated some of the most buzzworthy marketing related topics ever assembled in one place. Our BUZZ section houses it all—branding, advertising, pop culture, and everything in between. Check out our buzz finds—we promise they’ll blow your human mind!

MORE BUZZ

CURATED FOR HUMANS BY HUMANS

CURRENT SELECTION

SUBSCRIBE TODAY!

Get Speaking Human Delivered!
The week's best articles, podcasts and videos dropped off at your digital door every Friday—for free. No catches. No gimmicks.

WHAT'S TRENDING

SOME HUMANS LIKE...

MORE HUMAN STUFF

WORTH EXPLORING

Disclosure Odyssey Jeopardy

Spielberg. Nolan. Two legendary directors with movies out this summer. To celebrate, we’re playing a Jeopardy game devoted to their movies, characters, and careers.

Episode 207: McGruff & Most Memorable PSAs

We sniff out whether McGruff’s cartoon crime-fighting tactics still hold up today and revisit the PSAs that scared, inspired, and permanently lodged themselves in our brains.

Yogurt Cannon for the Interim Wizard

The hosts prepare for a thoughtful discussion on mystical dairy-related diplomacy, but are overtaken by executive buzzword fill-ins and titles that refuse to end.

You have Successfully Subscribed!

You have Successfully Subscribed!

Pin It on Pinterest

Shares
Share This