BUZZ FOR YOUR BRAIN
You may have noticed voice assistants are taking over the world. Safe Auto decided to parody the tech trend in its marketing by introducing a new voice assistant: Fârnhäan. Along with being featured in Safe Auto ads and on their blog, Fârnhäan even has its own website. And as the website tells us, “Any device can search oceans of impersonal data for the correct answer. Fârnhäan looks at the big picture and guesses.”
CURATED FOR HUMANS BY HUMANS
This is how you evolve a brand without erasing the receipt. Honda’s new H doesn’t pretend the past never happened—it borrows from it.
Pabst just unleashed a 99-pack of beer wrapped in Godzilla-themed artwork, and it’s exactly the kind of chaotic, joyfully unnecessary brand move the internet lives for.
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