What is keyword density?

Once you’ve established a focused keyword list for your website, select one or two that are most pertinent to each page, and make sure to use those exact terms within the text of your page. If ‘Custom Wood Cabinetry’ is a keyword phrase for your business, use that exact phrase within a sentence: “We use only the finest custom wood cabinetry.”

Try to use it in a headline or hyperlink if possible, as search engines give those more weight.