There are plenty of examples of brands imagining fake products in order to hit a comedic punchline in their ads. This year, Arby’s created a pillow in the shape of a deep fried turkey to wear over your head. The promo for the pillow is set up like an old short-form infomercial, complete with all the trimmings. The effort supports the fast food franchise’s new deep fried turkey menu and also provides some levity to an exhausting year, where burying our head in a turkey pillow could be relaxing. Night night… sleepy time.