Some people just never learn. Catherine O’Hara stars in a Chase campaign themed around the classic “Home Alone”. In the ad, O’Hara is partaking in some holiday shopping when she realizes that something is missing… KEVIN! Although in this ad it turns out that she had not misplaced Kevin McCallister, but Kevin Hart. Fortunately, this Kevin was found before any bandits could cause trouble, instead he simply bought a gingerbread house.

Holiday ads always have a tall order when it comes to attracting audience attention. Many commercials will host iconography from the holiday season and various stars, but some still fly under the radar. Chase makes sure that any viewer will take note of their ad through a single iconic word. When Catherine O’Hara screams “KEVIN!”, every person who has ever seen “Home Alone” will instantly recognize the sound. Leveraging the power of a classic film is a reliable way to bring attention to an ad spot, though having the actress on board really sells the callback. Now, we can only hope that at some point, this poor woman will learn to keep track of Kevin.