Every year, Pantone provides the world with a new “color of the year” that inspires designers throughout the world. Some colors in the past have been muted or subdued while others have been bright and electrifying. This year’s color is nothing short of exhilarating as magenta rains from the heavens like an orchid-filled downpour.

Pantone’s description of the color is a perfect tribute to its unique qualities and why it made our list of buzz-worthy news — “An unconventional shade for an unconventional time, Viva Magenta is a signal of strength, inclusivity, and self-expression.”

What do you think of 2023’s Color of the Year?