Walmart Heroes Campaign
What do Wonder Woman, Superman and Batman have in common? They’re the focal point of Walmart’s new back-to-school campaign.
- SOURCE: CREATIVITY ONLINE
- AUTHOR: JACK NEFF
- BRAND: WALMART
- AGENCY: Saatchi & Saatchi New York
BUZZ FOR YOUR BRAIN
What do Wonder Woman, Superman and Batman have in common? They’re the focal point of Walmart’s new back-to-school campaign.
CURATED FOR HUMANS BY HUMANS
This is how you evolve a brand without erasing the receipt. Honda’s new H doesn’t pretend the past never happened—it borrows from it.
Pabst just unleashed a 99-pack of beer wrapped in Godzilla-themed artwork, and it’s exactly the kind of chaotic, joyfully unnecessary brand move the internet lives for.
CURRENT SELECTION
SUBSCRIBE TODAY!
Get Speaking Human Delivered!
The week's best articles, podcasts and videos dropped off at your digital door every Friday—for free. No catches. No gimmicks.
WHAT'S TRENDING
SOME HUMANS LIKE...
We exhume the bloated remains of this year’s Super Bowl commercials to argue whether the biggest night in advertising has flatlined for good.
We brave the chill to spotlight the brands that come out of hibernation every winter, thawing out why they own the season when things turn icy.
Topps celebrates their 75th year of Topps baseball cards in this ad spot, with the series one of 2026 bringing all new faces and cards.