If you’re a fan of Rick & Morty, then you’ll love Wendy’s return to their “Choose Wisely” ad spot series. In this episode, we’re launched into the fast food franchise’s plot to trick Morty and make him an unknowing participant in its quest for world breakfast domination. The reality (as if there is such a thing) is that Rick is just too intelligent and throws a wrench in the plans.

This is another example of a witty brand (i.e. Wendy’s) owning every ounce of its marketing and advertising space.