THE ORIGINAL PODCAST SERIES
We promulgate and elucidate ten arcane, recondite, and enigmatic lexemes we believe warrant greater attention in the marketing realm.
Key Resources for today’s show:
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WITH THESE PODCASTS
We exhume the bloated remains of this year’s Super Bowl commercials to argue whether the biggest night in advertising has flatlined for good.
We brave the chill to spotlight the brands that come out of hibernation every winter, thawing out why they own the season when things turn icy.
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Merrell’s new “It Starts Outside” platform broadens the outdoor category by making the first step feel more welcoming and less intimidating.
We tip off a March Madness–style bracket to crown the most cringe-worthy pharmaceutical commercial.
From trailers to taglines to TikToks, we assess every aspect of the marketing for “Project Hail Mary” to see if it’s ready for launch.
