A Sensible Collab: Milk-Bone and Jif Mock the Hype and Deliver the Treats

This ad spot from Milk-Bone winks at the collab industrial complex, then pivots to the only mash-up that matters to our four-legged friends. In a world of ridiculous collabs, Milk-Bone and Jif made one that actually makes sense. If you’re looking for a commercial that really focuses on the satire, but adds the flavor of peanut butter, this one is for you.

Marketing Takeaway: Parody the circus, but ship the value. If you spoof hype culture, land the joke with a product benefit that’s obvious at first sniff.