AdWatch: Fruit Of The Loom | Everlight – Social Experiment

Fruit of The Loom went the Guerrilla marketing route to promote their Everlight undies. The claim? No one will notice this underwear, even if it has instructions to find hundreds of dollars on it. They went to New York City, stashed the cash and waited to see if anyone noticed. Only a few did, and only a few will notice their Everlight underwear.

ADWATCH CREDITS...

ADVERTISER: Fruit of the Loom

AGENCY: CP&B

FIRST AIRED: 2018

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