Mitsubishi Is a Classic Reborn in BSSP’s New Ad A compact sport utility vehicle with 152 horsepower. A violin. A piano. A heavy downpour. Who would have thought those would be the perfect ingredients for a sleek and sexy car ad? Not me, but BSSP did and, doggone it,...
Influencer Marketing on YouTube: How to Find the Right Channels This article comes to us from the Speaking Human University Program, which gives voice to the opinions and perspectives of the next generation of consumers and marketers… The digital marketing landscape...
NBA Plays to Fill the Streets I love this time of year! March Madness was epic and while the NBA playoffs aren’t as exciting, they’re still fun! I remember the spring of 2004, when the Pistons beat the Lakers and the big ad was the Black Eyed Peas’ “Let’s Get it...
6 Best NBA Team Logos With a history dating back to the 1946-47 season when there were squads like the St. Louis Bombers, Providence Steamrollers and Pittsburgh Ironmen, the National Basketball Association (NBA) has seen its share of teams over the years. As the...
You Just Got Van Dammed by Tostitos Pep talks can go a long way. I find them useful and often give myself one right before my monster walks. However, none have been as inspiring as the one Tostitos delivered this past March about friendship. It hit on a universal fear...
7 Greatest Advertising Slogans of All Time A strong slogan gives customers a simple, straightforward way to remember a key benefit of the brand. It’s a shortcut—using techniques like rhyming, rhythm, alliteration, and repetition to help ensure you don’t forget why a...
