Whole Foods Imagines All the Pastabilities with Its New Ad Campaign I know the grocery store model very well. I won’t say how, but rest assured, I know. It’s all about the customer and his or her shopping experience. Get them in the store and keep them returning with...
Diving Deeper Into ‘We Are the Coca-Cola Company’ Coke is my personal drink of choice. Any time I’m at a restaurant I always just ask for Coke (and may or my not get slightly upset when they ask if Pepsi is okay…). To me it is the perfect afternoon...
Freelancers to the Rescue in Upwork’s ‘Hey World’ Campaign I am a freelancer. Most in my profession are freelancers, meaning we do work on a temporary or project-by-project basis. It’s a tough living and the hardest part is getting your name out...
Trailers Before Movies Is an Outdated & Redundant Concept We all know the song and dance that goes on as you decide with your friends, family, or significant other to go to the theater. “What are the showtimes? Which theater? Should we bring snacks? When...
Does Kyrie Irving Find His Groove in This Nike Ad? I’m from Akron, which is 40 minutes south of Cleveland. Needless to say, the name Kyrie Irving is not the most popular in this neck of the woods. However, one can’t deny his basketball skills. Dude’s a baller on the...
Whoa. A 30-Minute Ad? More often than not, when I have a question I can’t answer, I turn to my phone. I open Safari, Google my question and get my answer. Our phones are little computers, with roaming data charges and answers to our questions (as long as they come...
