Solar Eclipse 2017: The Shortest Marketing Opportunity in 38 Years Imagine this – it’s August 21, 2017 and everyone in North America is staring up into the darkened sky. People pointing to the moon as it blocks out the only sun we’ve ever known....
Can You Match the Mission Statement to the Brand? On episode 86 of the Speaking Human podcast, we played a little game called “Match the Mission”. Here’s how it worked: One person read a mission statement from a well-known organization (without...
3 Inspiring Examples of Improbable Brand Comebacks On a recent episode of the Speaking Human podcast, we talked about eBay’s attempt at brand rejuvenation. Yes, we know eBay is still a billion dollar brand. But it’s also a brand whose consumer perception...
Top 5 Coolest Team Logos in Major League Baseball After the NBA and NHL seasons come to an end in June, the spotlight belongs to baseball. It’s the game of summer— associated with sunshine and cold beer; green grass and hot July nights under the lights. With...
Pulp Friction: Comparing the Websites of Leading Orange Juice Brands Pop quiz: What was the last brand of orange juice you bought? If you’re a die-hard orange juice drinker you may be able answer that question. For the rest of us, it’s a little tougher....
The 8 Greatest LeBron James Commercials From the beginning, LeBron James was marketing gold. Hyped as the next Jordan when he jumped from high school to the NBA, LeBron’s role both on the court and in advertising was “the chosen one”. Here’s the...
