What Do You Think Is The Most Effective Method Of Direct Marketing? A great question recently popped up in the Answers section of LinkedIn, a place where professionals congregate to provide answers to submitted questions. The answers to this question illustrate the...
Changing Leadership Perceptions of Business Blogs BLOG. What do you think when you hear that word? For many business leaders it has a negative connotation. They immediately conjure up thoughts of false news reports. Or tween girls professing their love for Twilight....
Back to the Future: Why Crisis Management Plans Are Essential Way back in 2009, we linked to an article about the poor planning and crisis management fiasco led by Kentucky Fried Chicken during a national marketing promotion. The simple fact is that many businesses...
Plight of the Navigator: Make Your Company Website Easy to Explore You’re finally doing that big company website update. You’ve fleshed out copy that invites readers and underscores your message. You’ve created a design that looks current and...
Is Your Online Marketing Content Rich With Subtext? Creeping below the surface of all your Web marketing content, there is a powerful force. (Or there should be anyway.) This force influences potential customers or clients far more than any noun, verb or adjective on...
How Experts Say The Social Media Landscape Will Evolve In 2012 In a previous post, we mentioned the great info you can find in the Answers section of LinkedIn. Recently, a good question popped up that yielded some interesting responses. I figured I’d share some...
