Give Your Business a Shot of Adrenaline for The New Year Pulp Fiction. You remember the scene. John Travolta holds an six-inch needle over his head, preparing to plunge it into Uma Thurman’s heart. There’s a pause. A building of courage. The needle drips...
Now is the Time: Go Mobile or Go Home If you were at a retail store over the holiday weekend, you probably saw at least one person comparison shopping on a mobile device. In fact, this Thanksgiving/Black Friday was a huge moment for mobile. Online retail sales shot up...
Why Brand Training Is Essential For ALL Your Employees Recently, we posted this article explaining how important it is for companies to train their customer service representatives to be marketers; to know all the key marketing messages so they can better represent...
The Missing Link in Your Marketing Marketing [mahr-ki-ting] noun The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing and selling. Marketing is a broad term. It can be...
Does your marketing taste like chicken? I’m sure you’ve heard the expression “It tastes like chicken.” It’s a common phrase used to describe almost any food that tastes so similar to chicken it could be mistaken for the non-flying,...
How Much Do You Value Your Customers? The common argument: Why should we budget money on marketing? We haven’t been able to track our branding efforts, therefore they aren’t as important as [insert your favorite justification here]. The reality: The...
