4 Brands Killing It with Comedy on Twitter It’s hard for brands to be funny. People don’t necessarily approach marketing and advertising open to laughter the way they do when they watch a TV show or go to see a comedian. It’s even harder for brands...
Influencer Marketing on YouTube: How to Find the Right Channels This article comes to us from the Speaking Human University Program, which gives voice to the opinions and perspectives of the next generation of consumers and marketers… The digital marketing landscape...
Headlines Help Propel ‘Black Panther’ to Phenomenal Success Black Panther is a Marvel movie. In this day and age, that is not a particularly rare thing. There have been 18 Marvel movies released in the decade since Iron Man launched the “Marvel...
Anatomy of a Brand Email: Netflix Price Change On February 1, 2018, Netflix sent out an email to many of its subscribers (myself included) reminding them of an upcoming price increase. This was not breaking news—the company first announced the increase back in October...
Pennzoil Takes Drivers on a “Joyride” Vroom! Vroom! “Nice ride.” “Thanks,” I say in an uber cool tone. “’96 Toyota Avalon. Don’t make ‘em like they use to.” That’s what I would say if someone said “nice ride” to me, but they won’t and nor do I care. I’m...
Brands Across the Universe Capitalize on Star Wars Success Let’s start by acknowledging that not every business and certainly not every brand has the budget to officially license the Star Wars name and invoke the holy spirit of Han Solo. But the ones that do...
