KENZO’s “My Mutant Brain” Dismantles Notions of Perfume Advertising “She’s a maniac, maniac I sure know! And she’s dancing like she’s never danced before!” Okay, so KENZO’s My Mutant Brain is not Flashdance and it does not have...
5 Halloween Marketing Treats from Big Brands Whether you absolutely love or utterly despise the most wicked of holidays, there’s no denying that Halloween is a marketing goldmine of epic proportions. Americans alone are estimated to spend over $10 billion this...
Need a Lyft? Check Out This Uplifting Brand Short Film “Taxi!” Man, how much I’ve always wanted to yell that. Or ”Hey, I’m walkin’ here! I’m walkin’ here”. Alas, I live in the 21st Century and us millennials don’t hail taxis. We either Uber around or get a Lyft. I’ve...
Web Series Review: Lacta Chocolate ‘From the Start’ I Want Chocolate! And I Have a Chocolate Allergy! That’s right, fair reader! I have a chocolate allergy. When most people hear this they say, “Oh no! How do you live? How do you live?” I say I’ve gotten...
Brand Redesign: The Evolution of YouTube If you’ve spent any quality time with YouTube, you might have noticed a slight change in the way the brand is representing itself. YouTube recently updated the brand to be more flexible across the infinite number of...
Brand Film Review: Beyond Money, Beyond Banking, Beyond Advertising This may be a first here people. Well, a first for me. I’m new to this branding game. My experience is film criticism on the blogosphere, but the other day, while thinking of ads, I wondered, “Huh?...
