Dueling Top Fives: What Summer Movies Will Make the Most Money at the U.S. Box Office? There’s nothing quite like summer at the movies. Like a high-stakes poker game, the big studios strategize to play their best hands—and, hopefully, rake in some big dough....
Round Table Discussion: Wrapping Our Brains Around McDonald’s Hamburglar Reboot An ongoing series that looks at marketing and branding efforts from a swarm of different creative perspectives. There once was a little orange-haired fellow in a black Zorro mask who...
Round Table Discussion: Debating the Marketing Merits of the Graphic ‘Hateful Eight’ Trailer An ongoing series that looks at marketing and branding efforts from a swarm of different creative perspectives. Recently, the first trailer for the upcoming Quentin Tarantino...
Round Table Discussion: Geeking Out With Gillette’s New Avengers-Inspired Marketing Video An ongoing series that looks at marketing and branding efforts from a swarm of different creative perspectives. On the table today: The “Gillette Rebuilt With...
Creating an Emotional Connection We consume information from various sources throughout the day. I tend to read everything from technology reports to marketing research articles. This excerpt really hit home and I forwarded it on to my colleagues. Let me know your...
Now That’s a Sweet Brand This week we wanted to highlight a very underrated brand. It’s one that seems to have fallen under the radar in recent years, but makes us nostalgic about our childhood. It’s thicker than the leading brand, and is just as...
