Ford appears to be having one of those years where the brand promise and the press coverage are driving in opposite directions. The automaker announced a recall affecting roughly 4.3 million U.S. vehicles because a software issue in the Integrated Trailer Module can...
After more than 60 years, Honda unveiled a new version of its iconic H mark, timed with the launch of its next-generation electric vehicles, including the upcoming Honda 0 Series. The new emblem is flatter, more open, and intentionally symbolic. Honda says it...
When you think of restrained, minimalist branding, Pabst Blue Ribbon probably tops the list. When you think of Godzilla, subtlety does not. And yet—somehow—this crossover works beautifully. Pabst just unleashed a 99-pack of beer wrapped in Godzilla-themed artwork, and...
Doritos is dialing up 1980s nostalgia harder than a Hawkins radio antenna with a Stranger Things-themed telethon event. Fans can “tune in” for throwback snack ads and weirdness straight from the Upside Down. It’s basically a brand crossover fever dream where chips,...
In “The Taste,” Laphroaig hands the mic (and the malt) to Willem Dafoe, who narrates a memory-driven quest to articulate the inarticulable. In this case, it revolves around the taste of Laphroaig. The short film anchors the next chapter of the brand’s “Unphorgettable”...
Ben Stiller launched his own soda brand, called, wait for it… Stiller’s Soda. It’s a catchy name for a classic beverage that treats celebrity branding like a punchline, not a sermon. The campaign also leans on Stiller’s deadpan persona to parody the self-serious celeb...
