Jake from State Farm has officially graduated from ad-break omnipresence to actual show business. State Farm teamed with Netflix on an integrated push around Running Point, with Jake appearing in both a co-branded ad and, for the first time, inside the show itself....
Merrell has introduced “It Starts Outside,” its first global brand platform. Created with Uncommon Creative Studio, the campaign includes a 30-second hero spot and is rolling out across social, digital, and connected TV. The creative focuses on people taking their...
Ford appears to be having one of those years where the brand promise and the press coverage are driving in opposite directions. The automaker announced a recall affecting roughly 4.3 million U.S. vehicles because a software issue in the Integrated Trailer Module can...
After more than 60 years, Honda unveiled a new version of its iconic H mark, timed with the launch of its next-generation electric vehicles, including the upcoming Honda 0 Series. The new emblem is flatter, more open, and intentionally symbolic. Honda says it...
When you think of restrained, minimalist branding, Pabst Blue Ribbon probably tops the list. When you think of Godzilla, subtlety does not. And yet—somehow—this crossover works beautifully. Pabst just unleashed a 99-pack of beer wrapped in Godzilla-themed artwork, and...
Doritos is dialing up 1980s nostalgia harder than a Hawkins radio antenna with a Stranger Things-themed telethon event. Fans can “tune in” for throwback snack ads and weirdness straight from the Upside Down. It’s basically a brand crossover fever dream where chips,...
