Doritos Throws a Strange Telethon

Doritos is dialing up 1980s nostalgia harder than a Hawkins radio antenna with a Stranger Things-themed telethon event. Fans can “tune in” for throwback snack ads and weirdness straight from the Upside Down. It’s basically a brand crossover fever dream where chips, waffles, and demogorgons share screen time—and viewers are encouraged to chip in (pun intended). Somewhere, Billy is still rocking his mullet while Doritos wants you to relive your 1980s childhood trauma.

Marketing Takeaway:
Partnerships work best when they lean into shared nostalgia. If your audience already bonds over a cultural moment, amplify it with a collab that’s both fun and era-authentic.