When you see Deadpool and Wolverine strolling down the street in the latest trailer for their new movie, doesn’t it kind of look like a bottle of ketchup and mustard? One is strikingly yellow, and the other is vividly red. While not everyone would see their bright colors as an ideal opportunity to market condiments, Deadpool’s 4th wall-breaking tendencies make him perfect for sponsorships.

Heinz has teamed up with the new Deadpool and Wolverine movie to create an ad that makes what some might call “Maximum Impact” with minimal resources. Eighty percent of the spot features footage from recent trailers for the film, with comically obvious images of Heinz ketchup and mustard bottles pasted over the main characters. The remaining portion of the spot uses Ryan Reynolds’ voice for the signature Deadpool move of speaking directly to the audience. The idea is that once you see it, you can’t unsee it. So, when you go see Deadpool and Wolverine, will you be able to shake the thought of ketchup and mustard from your mind?