WE ALL SCREAM FOR…
Since 1984, the United States has celebrated National Ice Cream Day on the third Sunday in July, but what most people don’t realize is that the whole month of July is considered National Ice Cream Month.
At Speaking Human, we’ve been inspired by frozen desserts over the years and have covered some interesting marketing efforts from brands whose sole purpose is to create pure joy. Most recently, we recorded a podcast episode brainstorming the future of frozen desserts. What does ice cream look like in the future? Listen to the FUZZ to find out!
Baskin Robbins Takes A Simpler Approach: Seize the Yay
Baskin Robbins gets a new look. To accompany their rebrand, the ice cream with 31 flavors asks us to celebrate every moment. It asks us to Seize the Yay.
AdWatch: Baskin Robbins | Seize the Yay (Wheels)
The Baskin Robbins brand has launched a new campaign titled “Seize the Yay”. It taps into ice cream’s role in rewarding ourselves for achieving our goals, and not just the big ones.
We All Scream For Poop Emoji Ice Cream
The Burger King Poop Emoji Ice Cream makes a big splash.
AdWatch: Burger King | Poop Emoji Ice Cream
Burger King in Brazil introduced a Poop Emoji Ice Cream product to promote desserts that are 100% free of artificial, or what it calls 💩 ingredients.
Ice Cream Machine Broke – Jack in the Box is Here to Help
McDonald’s ice cream machines are famous for being… less than reliable. That is why Jack in the Box has made a takeover of the site McBroken.com
The New Ice Cream Flavor – Cannabis
A cannabis operator and an ice cream brand join forces to bring the world its first cannabis-infused frozen summer snack.
It’s Not Easy Being Hot and Cheesy… Ice Cream?
When bland and basic ice cream reigns supreme, who will save us? Only Flamin’ Hot Cheetos Ice Cream can bring salvation.
Episode 147: We All Scream For…
We cool down by scooping out marketing musings on current trends, classic slogans, and captivating flavors from the ice cream world.
AdWatch: GEICO | Tag Team Helps With Dessert
Scoop, there it is! GEICO features Tag Team in—you guessed it—a comical GEICO commercial.
Dreyer’s Rebrands Eskimo Pie to Edy’s Pie
After months of rebranding, Dreyer’s Ice Cream’s Eskimo Pie will have a new name—Edy’s Pie.
Daily Harvest Ice Cream Partners with Boyz II Men
If you’re a fan of ice cream and Boyz II Men, then Daily Harvest’s new Scoops ice cream campaign is a real treat you’ll enjoy.
Ben & Jerry’s Partners with Nike
According to Nike SB, the footwear company’s skateboarding brand, the Ben & Jerry’s brand aesthetic aligns nicely with its footwear.
AdWatch: Daily Harvest | Scoops
Boyz II Men let viewers know how they feel about Daily Harvest’s ice cream.
3 Tips on Marketing Around Taboo Topics from a Pooping Unicorn
Use these marketing techniques to work around tricky (or icky) subject matter and get your message across.
WATCH EPISODE 44: CORNETTO TWO SIDES
We experience young love from two different points of view via an interactive video from a frozen dessert maker. Get ready for a sweet podcast treat that may leave you with brain freeze!
Episode 44: Cornetto Two Sides
We experience young love from two different points of view via an interactive video from a frozen dessert maker. Get ready for a sweet podcast treat that may leave you with brain freeze!
Episode 30: A Glorious Feast of Marketing Goldblum
We give thanks for the elaborate feast of Goldblum that GE serves up in their latest commercial. Oh, and did we mention it also comes with an extra side of Goldblum
WATCH EPISODE 30: A GLORIOUS FEAST OF MARKETING GOLDBLUM
We give thanks for the elaborate feast of Goldblum that GE serves up in their latest commercial. Oh, and did we mention it also comes with an extra side of Goldblum? And for dessert? You guessed it… more Goldblum.
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