Turns out the Heisman House was full of football legends and some unusual “violations” that no one saw coming. With a house that’s now condemned, the group must embark on a cross-country road trip. In their newest series of ad spots, Heisman winners like Baker Mayfield and Caleb Williams, Barry Sanders and Eddie George hit the road in a variety of Nissan vehicles.
Marketing Takeaway: Long-running campaigns need a new route now and then. Nissan keeps the Heisman House fresh by shifting the format without ditching the brand DNA—adding mileage and laughs to the playbook.
- SOURCE: Nissan
- BRAND: Nissan
AUTHOR: Patrick
ORIGIN: Speaking Human Contributor
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