Policies, Puns & Pop Hooks: State Farm Makes Us Laugh, Like a Good Neighbor

State Farm is back doing what it does best: making you chuckle about deductibles. Rolling into the 2025 NFL season, the brand drops fresh spots built on its “not-the-same” comparison gag. In one, Patrick Mahomes plays the straight man while Meghan Trainor brings delightful chaos—and a punny nod to “All About That Brace.” Bonus points for spotlighting Chiefs athletic trainer Julie Frymyer, because actual pros make the punchlines land harder.

Creative comes via The Marketing Arm with a small village of partners (Optimum Sports, Infinity Marketing Team, OMD, FleishmanHillard), proving once again that with the right cultural mash-up—and Jake’s deadpan delivery—insurance can trend without breaking a sweat (or a premium).

Marketing Takeaway:
Can’t outspend? Out-smile. A sticky brand character + cleverly timed pop-culture puns = memorability. Keep the joke consistent, the talent credible, and the media everywhere your audience already is.