Anatomy of a Brand Email: Netflix Price Change On February 1, 2018, Netflix sent out an email to many of its subscribers (myself included) reminding them of an upcoming price increase. This was not breaking news—the company first announced the increase back in October...
Striking Nike Lacrosse Ad Sells Sixth Sense to Athletes I used to make lacrosse highlight reels. It was good money for a film major who had no career plans. In the process, I became familiar with a sport that I only had an inkling of knowledge about. I can’t say I...
Pennzoil Takes Drivers on a “Joyride” Vroom! Vroom! “Nice ride.” “Thanks,” I say in an uber cool tone. “’96 Toyota Avalon. Don’t make ‘em like they use to.” That’s what I would say if someone said “nice ride” to me, but they won’t and nor do I care. I’m...
Droga5 + Pixar + Ancestry.com = Inspiration I love history. In hindsight, I probably should have been a history major in college. Regardless, historical studies is a passion of mine and, like many of us, I am interested in my own history. My ancestry. While I’m fairly...
Move Over Santa! McConaughey’s Bringing Birds for Wild Turkey Thanksgiving is the holiday in which we give thanks at the beginning of the meal and are throwing shade by the end of it. We ritually sacrifice a flightless bird and spend most of the night in...
Born to Run: Gatorade Animates an Athlete’s Story At the 2017 World Athletics Championships, in his final individual race, the 100 meters, Usain Bolt of Jamaica came in third place. In the 4×100 meter relay Bolt acted as the anchor for his team and...
