5 Halloween Marketing Treats from Big Brands Whether you absolutely love or utterly despise the most wicked of holidays, there’s no denying that Halloween is a marketing goldmine of epic proportions. Americans alone are estimated to spend over $10 billion this...
Need a Lyft? Check Out This Uplifting Brand Short Film “Taxi!” Man, how much I’ve always wanted to yell that. Or ”Hey, I’m walkin’ here! I’m walkin’ here”. Alas, I live in the 21st Century and us millennials don’t hail taxis. We either Uber around or get a Lyft. I’ve...
Web Series Review: Lacta Chocolate ‘From the Start’ I Want Chocolate! And I Have a Chocolate Allergy! That’s right, fair reader! I have a chocolate allergy. When most people hear this they say, “Oh no! How do you live? How do you live?” I say I’ve gotten...
Brand Film Review: Beyond Money, Beyond Banking, Beyond Advertising This may be a first here people. Well, a first for me. I’m new to this branding game. My experience is film criticism on the blogosphere, but the other day, while thinking of ads, I wondered, “Huh?...
Pulp Friction: Comparing the Websites of Leading Orange Juice Brands Pop quiz: What was the last brand of orange juice you bought? If you’re a die-hard orange juice drinker you may be able answer that question. For the rest of us, it’s a little tougher....
The 8 Greatest LeBron James Commercials From the beginning, LeBron James was marketing gold. Hyped as the next Jordan when he jumped from high school to the NBA, LeBron’s role both on the court and in advertising was “the chosen one”. Here’s the...
