At the 2025 Cannes Lions Festival, Skoda unveiled an unconventional brand move: eye-catching murals of raccoons and flamingos popping up across European cities. The animals represent adaptability and individuality—part of Skoda’s mission to reshape perceptions and...
In June 2025, Lidl France launched “Lidlize,” a playful GenAI tool that let users generate custom product images using Lidl’s familiar red, blue, and yellow palette. With over 1.7 million creations in just weeks, the campaign went viral across social platforms and...
To promote its new Xtra Sour product line, Powerade kicked off a TikTok Branded Mission in July 2025 with the hashtag #XTRASourMode. The campaign leaned into UGC, encouraging users to film dramatic reactions to their first sips of the mouth-puckering sports drink....
For centuries, frogs have hogged the fairy tale spotlight. One smooch and—boom!—they’re a prince. Meanwhile, toads have been sitting on the sidelines, warty and waiting. But Toad&Co is changing that narrative… sort of. Resurrecting their 1990s tagline “Love your...
Billboards: the original scroll-stoppers. Except now they’re more like scroll-past-ers. With every highway and high-rise jammed full of logos screaming for attention, even the biggest boards can go completely unnoticed. So, how do you make a billboard actually stand...
Summer movie season means two things: superheroes and snacks. While DC’s Superman is busy crushing car insurance claims with Progressive, Marvel is cooking up its own cross-promotional punch—this time from the toaster. To celebrate The Fantastic Four: First Steps,...
