Mild-Mannered Marketing: Superman’s Social Strategy

Mild-Mannered Marketing: Superman’s Social Strategy

Leading up to the July 11 release, Warner Bros. leaned into social media moments that highlighted new Superman actor David Corenswet and the supporting cast. Most of the content featured the Superman team goofing around in behind-the-scenes videos, with an approach...
Sonic Gets Briny with 2,000‑Pickle Ad Stunt

Sonic Gets Briny with 2,000‑Pickle Ad Stunt

On July 17, Sonic Drive‑In and Grillo’s launched a wild campaign featuring 2,000 pickles cascading onto a car in a new ad. Leaning into Gen Z’s taste for briny, bizarre content, Sonic filmed its pickle rain visual to viral effect on TikTok and beyond, embracing...

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