Mild-Mannered Marketing: Superman’s Social Strategy

Mild-Mannered Marketing: Superman’s Social Strategy

Leading up to the July 11 release, Warner Bros. leaned into social media moments that highlighted new Superman actor David Corenswet and the supporting cast. Most of the content featured the Superman team goofing around in behind-the-scenes videos, with an approach...
Sonic Gets Briny with 2,000‑Pickle Ad Stunt

Sonic Gets Briny with 2,000‑Pickle Ad Stunt

On July 17, Sonic Drive‑In and Grillo’s launched a wild campaign featuring 2,000 pickles cascading onto a car in a new ad. Leaning into Gen Z’s taste for briny, bizarre content, Sonic filmed its pickle rain visual to viral effect on TikTok and beyond, embracing...
The General Drives Into Fortnite with a New Spin on Driver’s Ed

The General Drives Into Fortnite with a New Spin on Driver’s Ed

Learning to drive is a rite of passage—and often a sweaty-palmed, anxiety-ridden one. For teens, the idea of cruising in mom or dad’s car is either thrilling or terrifying. And if it’s the latter? Well, options are limited. Most video games aren’t exactly known for...
Cinnamon Toast Crunch’s Cannibal Cereal Returns—with a Twist

Cinnamon Toast Crunch’s Cannibal Cereal Returns—with a Twist

Nostalgia in advertising usually means warm fuzzies—bright colors, cheesy jingles, and references that transport us to simpler times. But Cinnamon Toast Crunch took a different approach: instead of comfort, they delivered a little chaos. If you remember those early...

You have Successfully Subscribed!

Pin It on Pinterest