The Newest Olympic Sport – Dino Racing Nothing motivates a competitor to give it their all quite like a prehistoric predator nipping at their heels. The very first ad for the upcoming movie “Jurassic World: Dominion” demonstrates a partnership with the 2022...
The Lion and the Rabbit: The Olympic Journey of Akwasi Frimpong What makes an Olympian? Could it be talent? Perhaps dedication? Swiss athletics brand “On” contends that an Olympian is defined by their resilience. Akwasi Frimpong is the first athlete from Ghana to...
Dave Bautista Reminds Us to Appreciate the Simple Things Heads turned when Disney shared a mysterious new Twitter account called “The Streamer”. People congregated to the account and waited through a 3-hour live stream as the account teased a secret reveal. They were...
Official Olympics Timekeeper Honors its Host Country Omega Timing, the official timekeeper of the Olympics since 1932, showed its love for the Tokyo Olympics. Beautifully utilizing split screen, Omega’s ad spot plays images invoking the Olympics and Japanese culture...
The 2021 Tokyo Olympics – Marketing in a New World The 2021 Tokyo Olympics have arrived, and all eyes are on it. How will the games fare while the host-country is in a state of emergency and the stadiums remain empty? NBC is optimistic that the digital success...
The Olympic Road Trip – Coming To a City Near You The Olympics are known for long journeys before the games begin, but this year is introducing a unique twist. A marketing campaign called “Rings Across America” includes a giant monument of the five Olympic Rings...
