Olympic Marketing » Speaking Human

Born to Run: Gatorade Animates an Athlete’s Story

Born to Run: Gatorade Animates an Athlete’s Story At the 2017 World Athletics Championships, in his final individual race, the 100 meters, Usain Bolt of Jamaica came in third place. In the 4×100 meter relay Bolt acted as the anchor for his team and...

Unofficial Marketing Medalists of the Rio Olympics

Unofficial Marketing Medalists of the Rio Olympics When it came to marketing around the 2016 Summer Olympics in Rio there were two camps: official sponsors and unofficial sponsors. Unlike other events like the Super Bowl or World Cup where every brand gets in on the...

Episode 65: Unofficial Olympic Marketing

Episode 65: Unofficial Olympic Marketing What’s in Episode 65? We dive into a heated discussion of the Olympic Committee’s controversial rule 40 and then sprint over to the podium to hand out medals for best unofficial Olympic marketing. Move over Usain Bolt...