For decades people have held up Mountain Dew as one of their favorite mixers, so Pepsi decided to cut out the middle man. Partnering with BostonBeer, they created Hard Mtn Dew, a hard seltzer of the favorite fizzy drink.

A seltzer carrying as much clout as this is bound to create a buzz (hehehe) amongst fans, which BostonBeer is eager to see after their ‘Truly’ line faltered in the summer. The goal of the partnership is to elevate both brands.

The question is… will the product launch in 2022 be a big hit or will it HARDly make a splash? (see what we did there)