Oakley, the sports performance and eyeglass manufacturer, has signed its first esports athlete. Seth “Scump” Abner, who is one of the most well-known Call of Duty players in the world, will wear Oakley eyeglasses exclusively during competitions and live streams.

This is a genius marketing avenue for a company that engineers products that people wear on their face. Gamers are constantly on-screen and the people watching their live streams are looking directly at them, almost the entire time. What better way to get your product seen by millions of potential customers?