Krispy Kreme, an American doughnut and coffeehouse chain, announced a marketing campaign that promotes support of COVID-19 vaccinations. The promotion allows customers to receive a free Original Glazed doughnut—every day if they want one. All customers have to do is present a COVID-19 vaccination card at any of its U.S. stores through the end of 2021.

This isn’t the first time that the company has shown how it’s trying to spread joy during the pandemic. It also gave “more than 30 million doughnuts to healthcare workers, first responders, teachers, coaches, graduating seniors, neighbors and more” throughout 2020.

This effort from Krispy Kreme is another example of how brands are giving back to communities affected by COVID-19. The question—what do you think of Krispy Kreme’s sweet support campaign?