THE OLYMPICS
Are you a fan of the Olympics? In marketing, there’s no doubt that the best athletes in the world are the perfect vessels for inspired storytelling. This can help brands big and small make an emotional connection with audiences on a global scale. Check out some of the recent and long-past Olympic marketing efforts we’ve covered on Speaking Human.
The Newest Olympic Sport – Dino Racing
How do Olympic athletes prepare for competition? It seems that Mikaela Shiffrin trains by skiing away from dinosaurs.
The Lion and the Rabbit: The Olympic Journey of Akwasi Frimpong
Swiss athletics brand “On” tells the story of the first Ghanaian skeleton athlete, Akwasi Frimpong through a live action graphic novel.
Dave Bautista Reminds Us to Appreciate the Simple Things
Sometimes all you need in life is a boat, a bundle of Disney services and an endless supply of streaming puns.
Official Olympics Timekeeper Honors its Host Country
Omega Timing created a beautiful ad where Olympics and Japanese culture merge across screens, and it blew us away.
The 2021 Tokyo Olympics – Marketing in a New World
Keep up with the 2021 Tokyo Olympics here on Speaking Human!
The Olympic Road Trip – Coming To a City Near You
NBC Olympics is celebrating the beginning of the games with a road trip across America, transporting a statue of the Olympic Rings from city to city.
LA28 Celebrates Diversity
The Olympics return to Los Angeles in 2028 with the theme of diversity and its emblem kicks off the celebration
AdWatch: Nike | Never Too Far Down – You Can’t Stop Us
Nike spreads words of encouragement to those who need it most.
Weekly Buzz: Boston Dynamics, CVS Health, & The 2020 Summer Olympics
This week the BUZZ features Boston Dynamics, CVS Health, & The 2020 Summer Olympics… Watch each episode and get fresh BUZZ.
2020 Summer Olympics Go for Gold
This year, the 2020 Summer Olympics in Tokyo, Japan could be the “brand” to watch—literally.
Toyota at the Olympics: Start Your Impossible
If you’ve been watching the Winter Olympics, then you may have seen a commercial or two from this brand.
AdWatch: Planet Fitness | Everyday Olympians
See why this Planet Fitness ad for the Winter Olympics isn’t what you think.
Born to Run: Gatorade Animates an Athlete’s Story
How the world’s fastest man overcame self doubt to become a champion.
Unofficial Marketing Medalists of the Rio Olympics
They may not be official Olympic sponsors, but these brands came to play this summer.
Episode 65: Unofficial Olympic Marketing
We hand out medals for the best “non-Olympic” Olympic marketing.
